Our family takes a ski vacation in Steamboat Springs, Co. every Christmas. The book store here is a small, locally owned shop, and they were open to a Party Across America book signing. I showed up last night for the "author event," and Off The Beaten Path bookshop had gone out and purchased a keg of Fat Tire - the best beer in the west. Now that's I call a book signing! We sold books, drank suds, and watched the snow fall.
Can you imagine Barnes & Noble doing something like this? No way on earth.